When is your organization ready to push a new image? When are you personally ready to present a new image to your followers? Does your brand feel stale and non-interactive? Does it fail to represent what your organization is fully about? Are you looking for a lift or a way out of this economic slump? If you answered yes to any of these questions than this and the following two posts are just for you.

For a business like Coca-Cola or Pepsi, I think there needs to be more that goes into a rebrand than casual analysis and superficial discourse. However, if you are a small nonprofit or blogger and are eager to create a consistent and meaningful image, then your time is now. As I was writing this post I took a quick break to check my Facebook account. I stumbled across an article appropriately titled Rebranding America.

This is more an article about politics and Obama’s receiving of the Nobel Peace prize but within there were elements that spoke to the value of rebranding an organization. Give it a read, it’s pretty good.

Have I been general enough then? Do you feel you have ANYTHING to go off of for creating a timeline for launching your new image?

Leave questions and comments here.

Preview Post for this series: Rebrand-tastic: Thinking About Rebranding Your Organization?

Upcoming Post #2: Checking The Specs On The Rotary Girder: How To Announce Your Rebrand?

Upcoming Post #3: This One Goes To Eleven: Following The Analytics Of Your Rebrand