I recently acquired the Thesis theme and made my first attempt at hooks with the PHP code behind WordPress. I’ve been using WordPress now for nearly two years and have only changed the oil and put gas in it. This week I decided to sack up and go for it. I cracked the hood and have begun to spin into the world of PHP development.

This site is my first example of something created with a few custom hooks. Now not to my credit, Thesis makes it VERY easy to get along in the developer world and I have really only been copying and pasting snippets into one custom-functions.php file. I’d like to document the experience of creating a new brand and provide a resource to those of you interested in changing your own personal brand too.

Post #1: Timing Is Everything: When To Do A Full Online Rebrand?

Post #2: Checking The Specs On The Rotary Girder: How To Announce Your Rebrand?

Post #3: This One Goes To Eleven: Following The Analytics Of Your Rebrand

So follow along over the next several weeks with your own site, leave me questions and I’ll try to help you out with any problems you may be having.