People have always asked my mom, "So, what is Mark interested in today?" Since I was a child, I have been an explorer. I like to know how things work by taking them apart. I am an activist, a traveler, an entrepreneur, and most importantly, a listener.

TOP

Are You On My Twitter List?

The introduction of Twitter lists is exciting and for me. In the past I would probably only have visited the Twitter home page maybe once a day. Since yesterday however, I’ve been back and forth between TweetDeck and twitter.com, evidence that for now, Twitter will steal back some of the traffic they’ve lost to third-party [...]

 
TOP

Timing Is Everything: When To Do A Full Online Rebrand?

When is your organization ready to push a new image? When are you personally ready to present a new image to your followers? Does your brand feel stale and non-interactive? Does it fail to represent what your organization is fully about? Are you looking for a lift or a way out of this economic slump? [...]

 
TOP

Corporate Social Media Policies

Two days ago I read a tweet from @nprnews that stated they had officially rolled out their internal policies towards blogging, social media, etc. It’s an extremely interesting read and I have copied the text below. It’s sort of a more formal acknowledgment that social media is relevant and here to stay. This got me [...]

 
TOP

My Very First Webinar

On May 8th, 2009 myself and Tim presented for The 1010 Project on how to optimize your nonprofits online presence. We had an engaged audience that asked many questions. This was our first crack at really surveying the strategies behind an organization’s life online. Listen to the presentation by clicking the link below: If you [...]

 
TOP

Rebrand-tastic: Thinking About Rebranding Your Organization?

I recently acquired the Thesis theme and made my first attempt at hooks with the PHP code behind WordPress. I’ve been using WordPress now for nearly two years and have only changed the oil and put gas in it. This week I decided to sack up and go for it. I cracked the hood and [...]